Wave Mobile Money Highlights Youth Financial Inclusion at the Basketball Africa League (BAL) Business Brunch in Kigali -

During the Basketball Africa League (BAL) Finals in Kigali, Wave Mobile Money reaffirmed its commitment to youth empowerment, digital innovation, and financial inclusion at the BAL Business Brunch. Held under the theme “Youth, Innovation and Financial Inclusion: Building the Next Generation of African Leaders,” the event brought together leaders from sports, finance, technology, investment, and public policy.

The gathering focused on how inclusive and accessible digital infrastructure can create greater opportunities for young people across Africa. It also provided Wave with an opportunity to showcase its financial inclusion mission at one of the continent’s leading sports and cultural events.

Taking place shortly after the Africa CEO Forum, the Business Brunch further reinforced Kigali’s position as a hub for discussions on growth, innovation, and African leadership. For Wave, the event highlighted the growing connection between youth culture, entrepreneurship, digital finance, and economic inclusion.

The panel featured prominent figures including BAL President Amadou Gallo Fall, Wave Mobile Money Regional Director and Head of Public Affairs Coura Tine Sène, Bank of Kigali CEO Dr. Diane Karusisi, and Rwanda’s Minister of State for ICT and Innovation, Yves Iradukunda. Discussions explored how cultural platforms, financial infrastructure, institutional investment, and supportive public policies can work together to promote youth entrepreneurship and inclusive growth.

Wave emphasized the importance of providing simple, reliable, and affordable financial services to support the ambitions of Africa’s increasingly entrepreneurial youth. Whether they are content creators, business owners, athletes, or innovators, access to suitable financial tools remains a key driver of progress.

“Across Africa, the next generation is creating its own opportunities, building businesses, and contributing to the continent’s economic transformation. Our mission is to make financial services accessible enough to support this momentum every day,” said Coura Tine Sène. She also noted that Wave’s partnership with the BAL helps connect financial inclusion with entrepreneurship, culture, and youth ambition.

Beyond brand visibility, Wave aims to contribute to the strategic conversations shaping Africa’s economic future. The company seeks to expand economic participation for students, informal sector workers, entrepreneurs, creators, and emerging talents.

The discussions also underscored the importance of stronger collaboration between governments, financial institutions, private sector players, and cultural platforms. As Africa’s digital economy continues to grow rapidly, sustainable inclusion will depend on bridging the gap between innovation, access to services, and the real needs of communities.

Through its involvement in basketball and youth-focused initiatives, Wave views sport as a powerful platform for engagement and impact. This approach enables the company to embed its mission in spaces where young Africans learn, create, innovate, and build their futures.

For Wave, financial inclusion goes far beyond access to an account or payment service. It means integrating simple, reliable, and affordable financial solutions into people’s daily lives to support their projects, businesses, and aspirations.

By participating in this high-level discussion, Wave Mobile Money reaffirmed its commitment to strengthening the links between sport, culture, innovation, and economic inclusion, with the goal of delivering meaningful impact across African communities.