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Kenya has unveiled in Addis Abeba two digital platforms designed to turn African embassies into operational hubs for trade facilitation. The initiative aims to accelerate the implementation of the African Continental Free Trade Area (AfCFTA) by enabling the effective execution of investment and intra-African trade agreements.
Last week, Kenya announced the launch of BiasharaLink and Deal House, two digital tools intended to strengthen economic diplomacy and boost intra-African commerce.
Presented on the sidelines of the 39th African Union (AU) Summit, the initiative seeks to address the continent’s persistent gap between the signing of trade agreements and their actual delivery. African leaders have repeatedly called for concrete mechanisms to make the AfCFTA fully operational.
The platforms were developed by Real Sources Africa (RSA), a pan-African institution specializing in trade infrastructure and officially recognized by Kenya as a national trading company within the AfCFTA framework. They are designed to harness the potential of over 1,000 African diplomatic missions, transforming them into active facilitators of commercial transactions.
BiasharaLink will enable embassies, exporters, and investors to identify and structure trade opportunities aligned with AfCFTA priorities. Deal House will provide operational follow-up, including opportunity validation, matchmaking with credible partners, access to financing, and support through to contract signing.
“This represents a new model of results-driven economic diplomacy,” said Kenya’s Cabinet Secretary for Foreign and Diaspora Affairs, Musalia Mudavadi.
According to RSA, African diplomatic missions receive around 3,500 trade-related requests each month, yet fewer than 1% result in formal agreements—highlighting the urgent need for stronger monitoring and execution mechanisms.
AfCFTA Secretary-General Wamkele Mene emphasized that Africa must deepen its internal market in response to growing disruptions in global supply chains.
The initiative also places a strong focus on integrating SMEs and women-led businesses into regional value chains, with the stated ambition of turning continental integration goals into tangible transactions that generate jobs and drive sustainable growth.
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